Last time, we chatted about joining up with other folks in blogging—guest blogs, blog tours, creating a group that blogs together on a specific topic.
What if we took that a step further? What if we joined up with other like-minded writers and created a joint website? I’ve experimented with this twice in my life.
The first time, our writing critique group, the Write Marbles, set up a joint website. Each person was responsible for providing content. Some people wrote articles, some interviewed authors and illustrators. We even had a monthly contest with the prize being a written critique by our members. It was a fun experience and a great way to get our feet wet in the Internet marketing business at a time when nobody knew anything about how to do it.
The website stayed up and active for a couple of years. After that we moved on to other things; most of us creating our own, individual websites. But for a first attempt, it was a great experience. Our site was richer than it ever could have been on our own and we each provided value, giving the site a unique feel. And the cost was almost zero.
The second joint website was for a speakers’ bureau. A number of like-minded children’s authors gathered together. All of us were interested in doing school visits. We created a flier and our techie guru, Mira Reisberg created the site. The site does not actively post new material. That was not its intent. Rather, it is a professional Internet location where we can send schools, librarians and PTA presidents to find out more about who we are. Check us out. We’re at www.SpeakingofKidsBooks.com.
My point here is that many of us writers are technically challenged. The biggest challenges we feel capable of managing are the new updates with each version of Microsoft Word that comes out. Creating and managing a website? Shriek. The cost and complexity can feel overwhelming.
But there is courage and encouragement in numbers. One person may have the techie know-how; another person may have content to provide or contacts to interview; another person may have oodles of publishing experience. Sharing the load can also mean sharing the fun.
Keep thinking outside the marketing box, friends! What can you come up with?